朗威电器有限公司是一家十余年专注于小家电研发生产的科技型企业。经过十余年的突破发展,形成了以电动剃须刀为主导,集毛球修剪器、电动理发器、鼻毛修剪器、女士理容器等多种类型小家电为一体的生产企业。
“创新发展,追求卓越”是朗威人一直以来的经营理念。公司从2003年创立以来,一直致力于电动剃须刀的专业制造和技术创新,在国内电动剃须刀技术尙不成熟,产品档次稂莠不齐的情况下,率先革新技术,创造优质产品。为实现产品自主研发和生产完全自控,我司先后投资兴建朗威剃须刀网研发中心、磨具制造中心、胶件研究中心和配色中心,现拥有超1万平米的生产面积,此外,公司有效实施ISO9001质量管理体系,ROHS管理体系,为满足国际市场需求,公司积极申请准入,有效运行在欧盟BSCI管理体系之下。
在市场发展上,朗威凭借着“大胆创新,奉献精品,勇于超越”的精神,创造出了崭新的“朗威模式”。
朗威品牌不仅表现在优质的产品上,同时,也体现在朗威人对产品渠道和品牌形象建设的突破创新。发展至今,朗威以优质的产品为依托,深耕渠道,行销全国85%以上的省市地区,发展遍布全国的经销网点数千家,全国市场占有率遥遥领先。2008年,朗威电器携手香港著名影星黄日华(朗威形象代言人),结合黄日华硬朗的明星气质,着力打造优异的品牌形象和终端形象,深得消费者的好评和认可,使朗威品牌逐渐成为了国内小家电领域深具影响的品牌之一。
2011年以来,本着“立足国内,放眼全球”的经营理念,朗威电器逐步加大了外贸产品服务,以精益求精的态度和追求完美的品格,制造更多层次的产品。
迄今为止,我们已经为包括英国、德国、法国、意大利、俄罗斯、韩国、日本、美国、巴西等地在内的世界各地客户提供了完美的产品服务,受到了客户的肯定和追捧。
RUNWE Electrical Appliance Co., Ltd, a technological enterprise, has specialized in the manufacture and R&D of electrical home appliances for over ten years. After ten year’s development, RUNWE becomes a manufacturing enterprise of various electrical home appliances, with an integration of electric shaver, hair clipper, facial cleaner, nose trimmer, lint remover, lady beauty care appliances, etc.
“Innovation and development, pursuit of excellence” has always been the principle of RUNWE. Since the setup in 2003, RUNWE has devoted itself to the professional manufacture and technology innovation, which brings about the earliest creation of selected products and innovative technology in China. In order to R&D and manufacture completely by itself, RUNWE has invested successively to build shaver foil R&D center, mould manufacture center, plastic parts research center and color matching center. Now RUNWE has a manufacturing area of over 10,000 ㎡. In order to satisfy the need of international markets, RUNWE has conformed to ISO9001 quality control system, ROHS management system, running efficiently under the BSCI management system of EU.
RUNWE has formed “RUNWE Mode” with the spirit of “Enthusiasm for Innovation, devotion for perfection, courage for breakthrough”. So far, with thousands of distributors all over the country, RUNWE products have been selling to 85% of domestic market, which results in a leading place in market occupation. In 2008, in order to make outstanding brand image, famous Hang Kong movie star, HUANG RIHUA was invited to be spokesman of RUNWE, which has won high recognitions from customers. Thus, RUNWE became one of the most influential brands in domestic electrical home appliances area.
With the principle of “Based on domestic market, expand to the global market”RUNWE has improved a lot in foreign trade service as well as manufactured more kinds of products with the attitude of perfection since 2011. So far, RUNWE has offered high-standard products and perfect service to customers all over the world, including the UK, Germany, Italy, Russia, Korea, Japan, the US, Brazil, etc, and has got high recognition and popularity from them.
企业精神:团结 务实 进取 创新
企业价值观:同心同德 同创同享
核心竞争力:精诚团结 蓬勃向上 创造机会 善于竞争
企业目标:打造小家电行业强势品牌
企业文化:以人为本 全员参与 知行合一 变革创新
经营理念:大胆创新,奉献精品,勇于超越
发展思想:善谋实干 励精图治 与时俱进 创新致远
经营方针:产品与时尚接轨,品牌与品质同步
营销策略:主营电动剃须刀,多品类小家电齐头并举,以点带面,辐射全局,通过精细产品运作、真诚营销服务,成为小家电领域的强势品牌。
品牌定位:电动剃须刀市场领导品牌,小家电领域的倡导者
品质方针:宁可失之于严,不能放之以滥
管理原则:精细分工 系统思考 互动学习 共同提高
品牌口号:创`见未来
产品线策略:以电动剃须刀为主导,多品类小家电起头并举。
spirit of enterprise:solidarity practical enterprising innovation
Corporate Values:Be of one heart and one mind create shared
core competitiveness :Cooperate with absolute sincerity Create opportunities for good at competition
enterprise goals:Powerful brand in China electrical home appliance
enterprise culture:People-oriented participation and innovation
management idea:Bold innovation, dedication boutique, the courage to go beyond the concept of development: Good work hard to keep pace with the times and Innovation Centre
management policy:Products and fashion world, brand and quality
marketing strategy:Main power electric shaver with other electric home appliance to golbal radiation,thought quality product operation, Sincere service of marketing to be powerful brand in electrical home appliance field.
brand positioning:Electric shaver leading brand,small electrical home appliance urger.
quality policy:Err on the side of Yan not to abuse
management principle :Fine division of labor system thinking interactive learning together
brand slogan : Innovation quality of infinite possibility
Product line strategy :The electric shaver is dominant, category of small household electrical appliances start simultaneously.

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